Free UTM Builder

Build UTM Tracking URLs Easily

Create campaign tracking links for Google Analytics, Meta Ads, email, social media and other marketing channels using standard UTM parameters.

Campaign Tracking GA Friendly One-click Copy Recent Links Responsive

UTM URL Builder

Add campaign parameters and generate a clean tracking URL instantly.

Runs in your browser
Campaign Details Required fields marked *
Enter the destination page where campaign traffic should land.
Example: google, facebook, newsletter
Example: cpc, social, email
Use a clear campaign identifier such as launch name, offer or promotion.
Optional. Often used for paid keyword tracking.
Optional. Useful for ad creative or link variations.
Recent UTM Links Saved only in this browser
No recent campaign links yet.

Free UTM URL Builder

WebRankly UTM URL Builder helps marketers create campaign tracking links using standard UTM parameters. These parameters can be used with analytics platforms to understand which source, medium and campaign sent visitors to a webpage.

Campaign Tracking Create URLs for paid ads, social posts, email campaigns and other marketing channels.
Standard UTM Fields Build links with utm_source, utm_medium, utm_campaign, utm_term and utm_content.
Quick Copy Copy the generated campaign link in one click and use it in ads or campaign creatives.
Recent Links Keep a small local history of recently generated UTM links in the same browser.

What Are UTM Parameters?

UTM parameters are query-string values added to a URL to identify campaign traffic. Common parameters include source, medium and campaign. Optional parameters can distinguish paid keywords or different ad creatives.

UTM Naming Best Practices

Use consistent lowercase naming, avoid random spaces, keep campaign names easy to understand and decide on a standard naming system before multiple people start creating links. Consistency makes campaign reports easier to filter and compare.

UTM URL Builder FAQs

utm_source identifies where traffic came from, such as google, facebook, instagram, linkedin or a newsletter.
utm_medium identifies the marketing channel or type, such as cpc, social, email or referral.
Normally the page content stays the same. The UTM values are added to the query string so analytics systems can read campaign information.
This version builds URLs in your browser. The recent-links feature uses local browser storage rather than a server database.
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